Media Audit - The media audit is carried out to determine what type of brand media currently exist - images, videos, info-graphics, etc. During the audit all media is categorized.
Strategy -
Content/Context Creation
- During the content and context creation strategy decisions are made as to the type of media required and how the media will be produced
Content Publishing
- During the content publishing strategy a content publishing calendar will be created. The publishing calendar will be used to schedule brand media for publication and through what media channels.