Google Business Profile Management
Positively impact your local online search rankings
Google Business Profile (GBP) is the search engine's business directory, similar to other online directories like Yelp or the Yellow Pages. GBP makes it easier for users to find the information they need about your local business, such as your location, phone number, website, products/services, operating hours and customer reviews.
Your listing information can show up in four places:
- The knowledge panel, a panel of information that a user gets when they search a specific business.
- The local pack ( also known as a snack pack or 3-pack), which shows up right under the ad portion on the search engine results page but above the organic results.
- Google Maps, which can be accessed either through the mobile app or through a browser by clicking "Maps" in Google Search.
- Local Finder, which is what comes up when you click on a listing in the SERP or on the "More places" button at the bottom of the local pack.
Google Business Profile is among the #1 tools that help bring your business to a new local audience's attention.
Your visibility on your Google Business Profile is a target that once achieved, there's no going back. It always transforms into success as it provides tons of options to add your updated information, visual content, quick CTA options, and also, it allows you to host customer reviews.
Local results have a prominent place on the SERP. This is why it's so important to set up and optimize your GBP listing - a higher local search ranking directly translates into more eyeballs on your local listing. But local SEO isn't just about improving your local online business brand reputation, it's also about increasing local conversions.
From 2017 to 2018, experts have found that local clicks from GBP listings have increased by almost 30%. In that same period, local phone calls increased by 22%. And from January 2020 to July 2020, there was a 61% increase in local calls. What this tells us is that Google Business Profile is a major potential source of local leads - if you know how to make the most out of it, that is.
Our GBP Management Program Will:
- Amplify your local presence on Google
- Enhance local listing engagement
- Increase local phone calls, local bookings, and local website visits
- Boost your local competitive advantage
- Positively impact your local search rankings
If you have a local brick and mortar business (store, office location, etc.,) or you are a local service provider that travels to your local customers to provide your local service you need to make sure you have claimed the Google Business Profile, categorized it correctly, and are continuously optimizing it. Once you do that you can start appearing in Google map results and you stand a better chance of your phone ringing and local customers placing orders, requesting service or walking through your doors.
But just creating one doesn't harness the power of the GBP without constantly optimizing it and tying strategically to your website and the rest of the web.
Keeping your Google Business Profile updated is important to your success. According to Ipsos Research, an up-to-date Google Business Profile:
- Is 2.7x more likely to be considered more reputable.
- Gets 7x more clicks.
- Is 70% more liekly to attract location visits.
- Is 50% more likely to lead to a purchase.
According to Google Consumer Barometer, 40% of local business searchers want to find hours of operation for a local business. That means you must keep your hours current-especially holiday hours, during a storm or an emergency.
Local searchers also love to see photos. According to Google, businesses with photos get 42% more requests for directions. They are also 2x as likely to be considered reputable and get 35% more clicks.
When you upload real pictures of your company - like your building, signage, products, services, team members, activities that your company does (like volunteer work), etc. - you are humanizing your brand. These types of photos help engage searchers.
Posting on Google is also a way to share relevant, fresh content with people who search for businesses like yours online. Start posting and reach new customers through your Google listing today.
This is precisely what we do for our clients! We either create or take their existing GBP and power it up with local search optimization and get them in a position to drive traffic and leads for their business.
These GeoGrids as explained, show how we are able to determine where your business is ranking, in what position and where we need to concentrate our efforts to improve visibility in the local search rankings.
This GeoGrid displays in what locations a local business is ranking for a specific keyword and in what position. The RED dots indicate that the business is not ranking in the top 20 results and in what areas. The GREEN dots indicate that the business is ranking in the top 20 results, in which position and in what areas. It also shows what local business is ranking above or below.
This GeoGrid is of the same local business after GBP optimization was started. As one can clearly see there are fewer RED dots and higher rankings in the GREEN dots for the same specific key word. This information allows us to concentrate our efforts exactly where they are needed most.
If you are a local business and would like to view additional information on the program visit our GBP Management Local Business page.
If you are a local service provider and would like to view additional information on the program visit our GBP Management Local Service Provider page.
If you are ready to take the next step set up an exploratory workshop with us to further discuss. Use the Chat on the lower right hand corner in order to communicate with us right away.