Search Engines, Social Media Platforms and Directories
- In order to fully optimize an online brand a thorough audit must be performed to determine what search engines, Google, Yelp, Bing, etc., the brand is already listed on. Once this determination is made the next step is confirming that all the NAP (Name, Address, Phone Number) information is present and up-to-date. The brand mission statement is reviewed during this step and modified accordingly.
- The next thorough audit that must be performed in the process to fully optimize an online brand is to determined what social media platforms the brand is listed on.
- The last and final step in this process is to carry out an audit of all local directories and update any outdated listings with correct NAP information and modify the brand mission statement accordingly.
Social Media Channels
- The social media channel optimization thorough audit is performed to determine the brand's online social media channels such as Facebook, Instagram, Twitter, TikTock, etc., As part of this process all NAP information is reviewed and updated accordingly. All profile and cover photos are updated and the brand mission statements are confirmed.
Citation Score
- During the citation score audit the citation score is determined and a plan is created on how to improve it. This improvement will improve the local organic internet search ranking.
Online Reviews -
The last and final step on optimizing an online brand is to do a thorough audit of all existing reviews across all platforms. Once an understanding of how many reviews exist, on which platforms and what the overall review rating is, a plan is created to improve and track it.