Using Microsoft Bing to Improve Local Search Results - 5 Benefits of Using Bing

As the digital world continues to evolve, businesses are in a constant race to stay ahead of the curve, especially when it comes to ranking high in local search results. Most companies tend to focus on Google, but overlooking Microsoft's Bing Places for Business could be a critical error. Bing has shown significant growth over the years and holds a considerable market share. Most importantly, Bing can offer a competitive edge in local search results. Here are 5 benefits of using Bing to improve local search results. 

1. Less Competition - The majority of local business owners focus their local search ranking optimization efforts on Google, creating a highly competitive environment. Bing, on the other hand, is often left unattended, leaving a less saturated market ripe for the taking. By optimizing your local search results for Bing, you can get ahead of competitors who may only be targeting Google. This can lead to higher local search rankings and improved visibility for your local business.
    
2. Bing Places for Business - 'Bing Places for Business' is Bing's equivalent to Google Business Profile. It's a free service that allows local businesses to add multiple business locations, photos, videos, and more. By leveraging this tool, local business owners can optimize their local business listings for local search, which can result in higher local visibility and increased local traffic. Moreover, Bing Places for Business often provides more visual and in-depth information to local searchers, adding an extra layer of engagement that can attract and retain local customers. 
   
   
3. Integration with Microsoft Products - Bing seamlessly integrated into a variety of Microsoft products, including Windows, Office, and Cortana. This means that users of these products are more likely to use Bing for their local searches, creating a unique pool of potential local customers. By optimizing your local business for local search on Bing, you can tap into this user base and potentially drive more traffic to your local business. 
   
   
4. Bing's Image and Video Search Capabilities - Bing's image and video search capabilities are often considered superior to Google's. Bing's image search includes a feature called "Image Feed", which allows users to follow and see updates from websites that frequently post images. This can be an advantage for local businesses with a visual focus, such as restaurants, clothing boutiques, or design firms. Similarly, Bing's video search provides a more user-friendly interface and returns high-quality results. Local business owners can leverage these advanced features to enhance their visibility in local search results.
   
   
5. Bing's Unique Algorithm - Bing's algorithm differs from Google's, which means the factors it considers when ranking websites aren't exactly the same. For example, Bing places more emphasis on social media integrations than Google does. Therefore, local businesses that have a strong social media presence stand to locally rank higher on Bing. Moreover, Bing tends to favor older websites, which can be a boon for established local business owners trying to compete with newer ones in local search results. 

Conclusion 

While Google remains the dominant player in the local search engine market, Bing holds its own and offers unique advantages, especially for local search results. By exploring Bing's unique features and tools, like Bing Places for Business and it's superior image and video search capabilities, local businesses can tap into a less competitive market and potentially see significant improvements in their local search performance.

Remember, a comprehensive SEO strategy includes diversification. By expanding your focus to include Bing, you can maximize your visibility. 

SEO Brand Builder Agency  

The place where local business owners can find useful information, advice, insights, resources and inspiration for growing a local loyal brand audience vital to personal success.